Power Plate was one of the first legacy brands I got to evolve at Ekhos. They had a strong global reputation in fitness tech, but the visual language needed a refresh. Something sharper, cleaner, and more aligned with where the industry is heading.
I led the redesign of key brand touch points including social content, art direction, and tone-of-voice across formats. The goal was to elevate the brand without losing its credibility and to make it feel more relevant for today’s audiences.
This project reinforced my belief in thoughtful evolution. It’s about staying true to what a brand stands for while still moving it forward.
SOCIAL MEDIA POST DESIGNS
BLACK FRIDAY GIVEAWAY DESIGNS
RATIONALE
Design collaboration with Caitlin Thiart, Copy Writing by Memphis-Rain Wentzel.