Samantha Morrison

Vuse was one of the most collaborative projects I worked on during my time at BAT. I had the opportunity to work alongside a variety of designers and artists, each bringing something unique to the table as we shaped the identity of this new category brand.

I was involved in designing key visual assets and played a hands-on role in managing the print production and in-store execution. Every detail was considered, from how the product appeared on shelf to how the branding came to life in retail spaces.

Below is a selection of the work I created for Vuse. It was a fast-paced and inspiring project that gave me the chance to work with fresh styles and explore a more premium, lifestyle-focused design approach.