Shred415 is a high-energy, community-driven fitness brand with a loyal following. My role is to shape and evolve the visual identity while keeping the heart of the brand intact.
I work across everything from social content and campaign strategy to brand positioning and tone of voice. Every touchpoint is designed to reflect what Shred415 is all about, real people, real results, and a community that keeps showing up.
It’s an ongoing collaboration, and I love being part of the journey as the brand continues to grow and connect with its audience.
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