Shred415 is a high-energy, community-first fitness brand with a fiercely loyal following.
As Creative Director and lead designer, I oversee the brand’s visual direction across every channel, from digital campaigns and social content to tone of voice, positioning, and brand evolution.
As Creative Director and lead designer, I oversee the brand’s visual direction across every channel, from digital campaigns and social content to tone of voice, positioning, and brand evolution.
My role is to protect what makes Shred415 special while keeping the look and feel fresh, relevant, and culturally aware. That means showing up in moments that matter, like joining the viral "action figure" trend using AI. It was a quick, playful drop that sparked major engagement within the community.
I design all Shred415 mailers in Axle, a go-to platform in the fitness space for marketing, scheduling, and communications.
Outside of Shred415, I also work across Shopify, Klaviyo, and Mailchimp, which gives me flexibility when building out campaigns in different ecosystems.
This is an evolving collaboration built on trust, speed, and creativity, and I’m proud to continue helping Shred grow and show up for its people.
Check out a few selected video and static pieces below.
SHRED415 INSTRUCTOR EDITION | AI TREND MOMENT
SOCIAL MEDIA POST DESIGNS
Where We Started vs Where We Are Now
SOCIAL MEDIA STORY DESIGNS
AXLE | MAILER DESIGN
SHRED415 MERCH DESIGNS
