After BAT acquired Twisp, it became one of the brands under the BAT portfolio, and I continued working across both worlds. I was still heavily involved in Twisp packaging and campaign collateral, but I also started taking on more work within the BAT ecosystem.
One of the standout projects during this time was VELO. It was fun, energetic, and felt like a refreshing shift from the more refined styling I had been doing for Twisp. As part of the team rolling out this new category brand, I collaborated with our agency and internal teams to design a wide range of creative assets. I also managed the print production of artwork and in-store execution, from concept through to rollout.
Below is just a glimpse of some of the VELO work I created. This brand gave me space to push creative boundaries and explore a more playful and bold approach to design.
VISUAL MERCHANDISING GUIDE EXAMPLE
