Vesta is a brand I’ve helped reshape and refine. The foundation existed, but it needed a stronger point of view and a more cohesive visual identity to resonate with today’s fitness audience.
From evolving the logo and typography to sharpening the brand voice and campaign strategy, I’ve worked across every touchpoint to ensure the brand feels bold, inclusive, and performance-driven.
As Creative Director, I continue to guide Vesta’s evolution. Each piece of content is crafted to reflect its mission of helping people invest in their strength, with a look and feel that’s both powerful and approachable.
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VESTA FITNESS BRAND GUIDELINES
