Vesta is a brand I’ve helped reshape and evolve.
The foundation was there, but it needed a clearer point of view and a more cohesive visual identity to connect with today’s fitness audience.
The foundation was there, but it needed a clearer point of view and a more cohesive visual identity to connect with today’s fitness audience.
From refining the logo and typography to sharpening the brand voice and campaign strategy, I’ve worked across every touchpoint to make sure Vesta feels bold, inclusive, and performance-driven.
As Creative Director, I continue to guide its evolution. Every asset is designed to reflect the brand’s mission of helping people invest in their strength, with a visual language that’s both powerful and approachable.
Check out selected video and static design examples below.
VESTA FITNESS STRATEGIC LOGO EVOLUTION
VESTA FITNESS BRAND GUIDELINES
MEMORIAL DAY | SALE
PIONEER SERIES | NEW PRODUCT LAUNCH
