Samantha MORRISON
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I'm a passionate Creative Director with 11+ years of experience bringing brands to life through bold, strategic, and beautifully crafted design. My work lives where aesthetics meet intention, building brand worlds, shaping campaigns, and making sure every touchpoint feels thoughtful and aligned.
I currently lead the design team at ekhos, a global media and digital marketing agency. I manage timelines, mentor junior creatives, and design across platforms for a wide range of clients. From scroll-stopping social content to full brand identities, I get to wear all the hats and I love it.
I take the time to really understand each brand, its personality, audience, and differentiators, then craft visual systems that help it stand out while staying true to its core. For me, great design is about storytelling, structure, and the small details that shift perception.
Alongside the creative, I’ve built internal systems that keep things running smoothly. From briefing templates to workflow processes, I’ve helped streamline how we work so the design can shine.
Before ekhos, I worked at British American Tobacco and Twisp (which was later replaced by Vuse), leading the design for all product-related materials. I helped launch brands like Vuse, Velo, and Glo, working across packaging, digital campaigns, and in-store presence. It was a fast-paced, high-impact environment that taught me how to think big, move quickly, and lead with purpose.
I thrive in collaborative environments where both big ideas and tiny details matter. I've worked closely with copywriters, marketers, developers, and photographers, and I have a soft spot for mentoring up-and-coming designers.
Thanks for checking out my portfolio. I hope it gives you a feel for the creative energy I bring to every project.