Samantha MORRISON
STRATEGIC THINKER | SENIOR DESIGNER
Hi, I’m a Creative Director with 11+ years of experience bringing brands to life through bold strategy and design that cuts through the noise. I started in print, building a strong foundation in layout, structure, and visual storytelling. As the industry evolved, I transitioned into digital, now specialising in social media and brand design that connects and performs.
I currently lead the design team at Ekhos, a global media and digital marketing agency. I guide creative across platforms, mentor junior designers, and design for a diverse portfolio of clients, from scroll-stopping content to full brand identity systems.
My strength lies in understanding the heart of a brand and elevating it without losing what makes it distinct. Every design decision I make is grounded in purpose, backed by strategy, and crafted with care.
Before Ekhos, I worked at Twisp, which was acquired by British American Tobacco. There, I helped launch brands like Vuse, Velo, and Glo, leading visual execution across packaging, retail, and digital. It was a high-impact role that taught me how to move fast, think big, and lead with intent.
Alongside creative direction, I’ve built internal systems to streamline workflows and support stronger output, because great design starts with a great process. I thrive in collaborative environments where ideas flow freely, and I always aim to bring clarity, craft, and momentum to every project.
Thanks for exploring my work. I hope it gives you a sense of the energy, precision, and care I bring to everything I create.