Cue was one of the flagship products in Twisp’s closed-system range. Simple, portable, and sleek. Its clean design and easy-to-use pre-filled pods made it a hit with adult smokers looking for a smarter alternative to cigarettes.
I worked across several Cue editions, helping define the brand’s visual language and delivering packaging and campaigns that felt consistent and polished. A typical Cue campaign included everything from print and kiosk branding to digital banners, emailers, and social content.
One of the standout campaigns was for the Cue Wallet, a sleek accessory designed to carry both the device and pods. We leaned into lifestyle-led visuals to highlight its premium finishes and convenience. Below is a snapshot of the look and feel we created.
Packaging & Marketing Design: Samantha Morrison - Product Design: Mic Lazzari - Rendering: Heinrich Botha