Samantha MORRISON
STRATEGIC THINKER | SENIOR DESIGNER
Hi, I’m a Creative Director with 11+ years of experience building bold, high-performing brands across digital and print. I lead creative strategy and execution, balancing leadership with hands-on design to deliver work that cuts through the noise.
I started in print, building a strong foundation in layout, structure, and storytelling before transitioning into digital, where I now specialise in social media and brand design that drives connection and results.
Currently, I lead the design team at Ekhos, a global media and digital marketing agency. I guide creative across platforms, mentor junior designers, and design everything from scroll-stopping content to full brand identity systems.
Previously, I worked at Twisp (later acquired by British American Tobacco) where I helped launch brands like Vuse, Velo, and Glo, leading creative across packaging, retail, and digital in a fast-paced, high-growth environment.
My strength lies in understanding the heart of a brand and elevating it with clarity, strategy, and execution. I also build internal systems and workflows to support stronger creative output because I believe great design starts with great process.
I thrive in collaborative, high-energy teams where ideas flow and execution follows. Thanks for stopping by. I’m excited to share some of my favourite work with you.