Samantha
Morrison
Creative Director
I have over a decade of experience building and evolving brands across print, digital and retail environments.
I started in print design, which shaped how I think about structure, hierarchy and detail. That foundation naturally evolved into leading digital, social and campaign work designed not only to look cohesive, but to perform.
In my most recent role at Ekhos, I led the design team and directed creative across multiple brands while mentoring junior designers and remaining hands-on in the work. My focus was ensuring strategy translated into disciplined, commercially aligned execution.
Previously at Twisp, later acquired by British American Tobacco, I led brand and packaging design across major product launches including Vuse, Velo and Glo. My role spanned packaging design, retail environments and production alignment, adapting international brands for compliant and commercially viable local execution.
I believe strong brands are built through clarity, structure and collaboration. I focus on building creative systems that scale with intention and deliver measurable impact.